W.O. Larsen was one of the most famous tobacco shops in Copenhagen, with a beautiful store located on Copenhagen's famous "Walking Street." During the flowering of the Danish pipe in the '60's, they first began retailing pipes by such carvers as Sixten Ivarsson, Sven Knudsen, Poul Rasmussen, and Brakner. Urged on by his store manager Sven Bang, the owner, Ole Larsen, decided to begin making pipes in the basement of the shop. He first hired Sven Knudsen as the pipe maker, who soon passed the job to his protégé Hans “Former” Nielsen. Larsen’s fortunes rose along with the rest of the Danish pipe business, and Former was soon managing a group of carvers in the old Larsen cigar factory. Among these were Teddy Knudsen, Tonni Nielsen, Jess Chonowitch, Peter Hedegaard and others, who were responsible for the Select and Straight Grain series before they branched out on their own. After Former left to start Bentley pipes in Switzerland, his duties were taken over by Soren Refbjerg Rasmussen, while the straight grains were made by Teddy’s student Benni Jorgenson. As Ole’s health began to fail, the reins were taken over by his son Nils. Nils became convinced that the way for Larsen to prosper was by entering the low-end market, and acquired the Georg Jensen pipe factory to make an array of less expensive pipes. This turned out to be a fatal error, and Larsen was recently sold to Stanwell, who continue to produce so-called “Larsen” pipes in their huge factory. Thus ended an important part of Danish pipe history.