For thirty years Giancarlo Guidi was the metaphorical soul around which all aspects of the company revolved. A greater breadth of sizes and finishes emerged, along with well thought out series and collections. Certainly one of the most important elements within Ser Jacopo's 'great leap forward' was a new emphasis on the pairing of briar with a breathtaking variety of stylized mounts; at the time of this writing, almost thirty distinctively different mount and band combinations are possible on any given pipe. Giancarlo passed away in 2012 after battling illness and the months preceding his death he devoted a great deal of thought and energy towards the upcoming transition and the ever-continuing progress of his legendary name. Today the Maestro's vision lives on and continues to evolve through the capable eyes and hands of five artisans. Gazing at the post-Giancarlo Ser Jacopos of today there can be no doubt that Guidi's planning and tutelage guides the company’s approach to with most everything.